HOW TO USE THIS GUIDE
About This Guide
The Community Oncology Alliance Brand Guide is a comprehensive tool to guide communications of both the COA brand and its initiatives in a unified and consistent manner. The COA seal logo and our related initiative logos are important assets to us and represent the brand quality and consistency that we have developed over the course of many years. In this guide, you’ll find information and guidance on the various design elements that make up our visual identity.
Usage Restrictions & Permissions
All logos, graphics, and images included in the COA Brand Guide and websites are for reference only. Any use of these materials and their derivatives is strictly prohibited unless given prior written consent from COA.
You may not modify the form, color, or design of any of COA’s logos. You may not animate or otherwise distort the appearance of any logos. You may not cut off or cover up any portion of the logos. The logos must stand alone and should not be combined with any other logos, elements, or designs.
Do not use the logo or text attribution in a way that would suggest that COA promotes or endorses you or any third party or the causes, ideas, Web sites, products or services of any individual or any third party.
All materials in this guide and posted on the COA Brand Guide page are and remain the property of COA. Your use of any materials from this guide or website are also subject to all other terms and conditions posted on the COA website.
Have Questions or Want to Get in Touch?
If you have any questions or would like to request authorization for using the COA or related logos, please contact us:
Community Oncology Alliance
1225 New York Ave. NW, Suite 600
Washington, DC 20005
Phone: (202) 729-8147
Email: info@coacancer.org
ABOUT THE COMMUNITY ONCOLOGY ALLIANCE
More than half of America’s patients with cancer and survivors receive their treatment in the independent, community oncology setting.
That is, oncology practices that are not part of hospitals or academic medical centers. As a critical part of the nation’s cancer care system, community oncology keeps patients close to their homes, families, jobs, and support networks, which lessens the burden of this disease.
Serving as the voice of community oncology in Washington, DC and across the country, the Community Oncology Alliance (COA) aims to improve patient care, offer professional growth for cancer care providers, and support practice operations.
Individuals from every level of the cancer care delivery team, including oncologists, hematologists, pharmacists, oncology nurses and nurse practitioners, physician assistants, patients, and survivors, volunteer their time to lead COA and serve on its committees.
COA members regularly meet with state and federal lawmakers to advocate for smart, effective public policies. Members and staff have testified before both chambers of Congress, key federal agencies, and in statehouses to help shape bipartisan policies and legislation.
BOILERPLATE
About the Community Oncology Alliance: The majority of Americans battling cancer receive treatment in the community oncology setting. Keeping patients close to their homes, families, and support networks lessens the impact of this devastating disease. Community oncology practices do this while delivering high-quality, cutting-edge cancer care at a fraction of the cost of the hospital setting. The Community Oncology Alliance (COA) advocates for community oncology and smart public policy that ensures the community cancer care system remains healthy and able to provide all Americans with access to local, quality, affordable cancer care. Learn more at www.CommunityOncology.org.
A NOTE ABOUT OUR NAME
Our official name is “the Community Oncology Alliance.” Note that we use “the” before our name.
When first referring to COA as an organization in any written materials, please spell the full name out and include the acronym “(COA)” immediately after it.
Future instances in the same document can refer to us simply as “COA.”
THE COA SEAL LOGO
The COA Seal logo is our iconic brand and should be respected. Please note the seal logo is a registered tradmark of COA and all uses must be approved in writing.
Logos below are provided in different sizes and configurations. Select the logo that best suits the visual design and functionality of what you are producing.
The selected logo should be full and clearly visible, not altered or resized, or covered up in any way.
SEAL & TAGLINE LOGO OPTION
THE COA SEAL LOGO [ONE COLOR]
SEAL & TAGLINE LOGO OPTION [ONE COLOR]
WHITE SPACE
FAVICON LOGO
A favicon (pronounced “fave-icon”) is a specific logo to be used in instances when the seal is too small to read the name and text in it.
Favicons are usually use for instances that are 48×48 pixels in size or less.
If you are unsure about whether or not to use the favicon please contact us.
TYPOGRAPHY
Use Open Sans font for COA print collateral, emails, presentations (slides), and any Word docs:
COLOR PALETTE
PRIMARY COLOR PALETTE
SECONDARY COLOR PALETTE
EXAMPLE OF USE
WORLD OF COA LOGOS AND THEIR FAVICONS
These modified logos are to be used only as a favicon for websites and in instances when the full logo would to too small to read.
